//BLOG

AI, automation, custom-built
tech news & field notes

For SMB leaders who want to understand what AI, automation, and custom-built solutions can (and can't) do for them. Tech news, field notes, analysis — zero hype.

Illustration — From Excel to a custom business app: when to make the leap
//STRATEGY

From Excel to a custom business app: when to make the leap

Excel costs you more than you think. 5 signals it's time to move on, 3 ways out (SaaS, no-code, custom) and a real ROI calculation.

May 1, 2026
Illustration — Claude Opus 4.7 vs GPT-5.4 vs Gemini 3.1 Pro: which LLM for an SMB agent?
//AI AGENTS

Claude Opus 4.7 vs GPT-5.4 vs Gemini 3.1 Pro: which LLM for an SMB agent?

Opus 4.7 just shipped. GPT-5.4 leads OSWorld. Gemini 3.1 Pro is the cheapest. Which one for an SMB agent in 2026? Comparison with real usage figures.

Apr 22, 2026
Illustration — OpenClaw at the office: under what conditions can it work
//SECURITY

OpenClaw at the office: under what conditions can it work

OpenClaw fascinates: autonomous agent, open source, piloted from WhatsApp. At the office, it depends. Here's when yes, when no, and how to scope if really yes.

Apr 20, 2026
Illustration — Custom dashboard vs Power BI vs Tableau: when to switch?
//DASHBOARDS

Custom dashboard vs Power BI vs Tableau: when to switch?

Power BI at €24k/year, Tableau at €168k, custom at €8-25k once. When does each win? Decision grid with real 2026 figures.

Apr 16, 2026
Illustration — AI Act: what SMBs must do before August 2026
//COMPLIANCE

AI Act: what SMBs must do before August 2026

You're a deployer under the AI Act, even if you didn't code anything. Here's the concrete checklist to tick before August 2026 — with budgets and penalties.

Apr 13, 2026
Illustration — AI data security in SMBs — what I check before deploying
//SECURITY

AI data security in SMBs — what I check before deploying

GDPR, prompt leaks, non-EU providers, sensitive logs… Here's the checklist I apply on every AI mission to avoid exposing my clients' data.

Apr 8, 2026
Illustration — n8n vs Zapier vs Make: 2026 SMB comparison (real figures)
//AUTOMATION

n8n vs Zapier vs Make: 2026 SMB comparison (real figures)

The 3 dominant automation tools. Which one for your SMB? Field-tested comparison from my missions: cost, power, learning curve, ownership.

Mar 30, 2026
Illustration — AI agent vs chatbot: what's the difference (and when to choose what)
//AI AGENTS

AI agent vs chatbot: what's the difference (and when to choose what)

A chatbot answers questions. An AI agent makes decisions and takes action. Here's how I tell them apart, and when I recommend each for an SMB.

Mar 20, 2026
Illustration — When to go custom in your business: 5 signals that don't lie
//STRATEGY

When to go custom in your business: 5 signals that don't lie

You know your current tool is slowing you down, but you hesitate to take the leap. Here are the five signals that push me to recommend custom — drawn from my missions.

Mar 10, 2026
Illustration — SaaS vs custom: the real math (with concrete figures)
//STRATEGY

SaaS vs custom: the real math (with concrete figures)

The real question isn't SaaS or custom, but at what point does one cost more than the other. Here's my decision framework, with real 2026 figures.

Feb 28, 2026
Illustration — Calculating AI project ROI in an SMB: the method before signing
//STRATEGY

Calculating AI project ROI in an SMB: the method before signing

Before signing an AI quote at €30-80k, spend 20 minutes scoping the expected return. Here's the method I apply — formula, thresholds, real cases.

Feb 19, 2026
Illustration — How to automate your SMB processes — from inventory to first deployment
//AUTOMATION

How to automate your SMB processes — from inventory to first deployment

The method I apply with my SMB clients to move from chaotic processes to clean workflows. No theory — just the concrete sequence.

Feb 8, 2026
Illustration — AI or human: how I decide what to automate (and what to keep human)
//AUTOMATION

AI or human: how I decide what to automate (and what to keep human)

The question isn't "AI or human" but "where to set the cursor". Here's the framework I use with my clients to decide — task by task.

Jan 28, 2026
Illustration — 5 daily tasks you didn't know you could automate
//AUTOMATION

5 daily tasks you didn't know you could automate

From inbox triage to quote generation, here are five recurring tasks I regularly automate for SMBs — with the right tools and the right scoping.

Jan 17, 2026
Illustration — How to integrate AI into an SMB in 2026 — field experience
//AUTOMATION

How to integrate AI into an SMB in 2026 — field experience

AI cannot be decreed. Here's how I advise an SMB to integrate it concretely, without gimmicks and without blockers, drawing from what I've seen work.

Jan 6, 2026